Brittany Penny’s Audacitea Expands Kentucky’s Ready-to-Drink Landscape

Audacitea, a sophisticated ready-to-drink (RTD) beverage developed by Brittany Penny, founder of 2 Cents Inc., is set to capture the taste buds of Kentuckians with its unique blend of vodka, black tea, and lemon juice. Launched exclusively at Total Wine & More outlets across Kentucky, Audacitea promises to redefine how consumers experience RTDs.

Reimagining the RTD Experience

Brittany Penny, celebrated for her innovation in the spirits industry, introduces Audacitea not merely as an RTD but as a “perfect distilled cocktail” (PDC). Unlike traditional RTDs that often include malt and carbonation, Audacitea boasts a carefully curated mix sans these elements, ensuring a rich and undiluted flavor experience.

Creating a New Flavor Lane

Penny’s vision for Audacitea stems from her deep understanding of evolving consumer tastes. “We wanted to create something that resonated beyond the traditional bourbon,” Penny explained. With this ethos, Audacitea aims to attract a new audience—those seeking a fresher, lighter beverage with an ABV of just 6%, catering especially to Millennials and Gen Z.

Market Insights and Growth Potential

The RTD market is booming with a reported 13% year-over-year growth, supported by data from Circana. Observing this trend, Penny sees a prime opportunity for Audacitea to thrive. “We’re on track to introduce more flavors, expanding into various verticals,” she noted, envisioning a future where Audacitea stands alongside industry giants like Brown-Forman.

The Journey of 2 Cents Inc.

Brittany Penny launched The IX Bourbon in 2021 during the pandemic, setting the stage for Audacitea’s inception. Inspired by a cocktail her husband, James, made for gatherings, Penny recognized the potential for a broader product offering that provides convenience without compromising flavor.

Looking Ahead

With plans for an official product launch in early 2025, Audacitea is poised to become a staple in homes and social events across Kentucky. Available in a convenient four-pack at $19.99, it offers an affordable luxury right out of the can.

Brittany Penny continues to seek investors to fuel future expansions, ensuring that 2 Cents Inc. remains at the cutting edge of beverage innovation.