Jim Beam Black Makes a Triumphant Return Just in Time for National Bourbon Day
With National Bourbon Day just around the corner, Jim Beam has exciting news for whiskey enthusiasts. The beloved Jim Beam Black is back and better than ever. This newly designed bourbon now boasts a 7-year age statement and a proof of 90, promising to delight both longtime fans and newcomers alike.
The Bourbon Aging Process: Crafted to Perfection
Jim Beam Black owes its exceptional quality to the meticulous attention to detail provided by the father-and-son master distilling duo, Fred and Freddie Noe. Their expertise guided the bourbon aging process, resulting in a Drink with rich aromas of caramel, vanilla bean, and warm oak.
- 7-year age statement
- 90 proof
- Aromas of caramel, vanilla bean, and warm oak
Award-Winning Legacy
In May, Jim Beam Black won a Double Gold Medal at the 2024 San Francisco World Spirits Competition. This recognition is a testament to the high standards and dedication that go into every bottle. The brand suggests enjoying it on the rocks, though Fred Noe claims it’s best enjoyed “any damn way you please!”
Jim Beam and the U.S. Soccer Federation Partnership
In addition to the exciting release of Jim Beam Black, Jim Beam announced a multi-year sponsorship partnership with the U.S. Soccer Federation. This partnership kicked off with a series of block parties in neighborhoods where games are set to take place, creating a vibrant atmosphere for soccer fans across the country.
Kickoff in Orlando
The first block party took place in Orlando, Florida, right before the U.S. National Team played against Brazil. The event featured live music, interactive games, and delicious food, making it a memorable experience for all attendees.
Continuing Support for Soccer
Jim Beam intends to continue its support for soccer and has expressed ambitions of participating in the U.S. co-hosted 2026 FIFA World Cup. This partnership will feature Jim Beam at various U.S. Women’s, U.S. Men’s, and Extended National Team games throughout the United States.
Event | Date | Location |
---|---|---|
Partnership Announcement | Jun 13, 2024 | National |
First Block Party | Orlando, FL | Jun 12, 2024 |
U.S. vs Brazil Game | Jun 12, 2024 | Orlando, FL |
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