Jim Beam Black Relaunch: A Modern Twist on a Classic Bourbon
Jim Beam Black, a beloved expression from the brand’s bourbon lineup, is getting a full-scale makeover. Announced recently, the relaunch features an updated formula and a sleek new bottle design. This is exciting news for bourbon enthusiasts who appreciate the meticulous craftsmanship of the Jim Beam master distillers.
The Heart of the Jim Beam Black Relaunch
According to a brand press release, the enhanced liquid is crafted under the guidance of seventh- and eighth-generation master distillers Fred and Freddie Noe. Aged for seven years, this bourbon delivers a rich, velvety palate with notes of caramel, vanilla, and oak.
“After seven years of patient aging in white oak barrels, something truly magical happens,” says James B. Beam Distilling Company managing director Rashidi Hodari of the 90-proof whiskey. “The bourbon evolves into a deep, rich gold, revealing layers of complexity and depth.”
Bourbon Aging Process
Originally, Jim Beam Black was classified as “double-aged” when it launched, meaning it spent twice the amount of time in barrels compared to the distillery’s standard 4-year-old white label. However, the brand removed the “double-aged” labeling in 2015, reclassifying the bourbon as “extra aged,” which left its exact in-barrel aging time unclear.
The new age statement on Jim Beam Black bottles is the first to appear since then, ensuring transparency for bourbon lovers. The redesigned bottle sports a fresh black-and-gold label with an embossed font and a clean, stripped-down design, enhancing its visual appeal.
| Bottle Size | Availability | Price (SRP) |
|---|---|---|
| 750 ml | ReserveBar, Total Wine, Binnys, and select retailers | $24.99 |
Where to Find Jim Beam Black
The revamped Jim Beam Black will be available starting June 12 in various sizes. The standard 750-ml bottle can be found at ReserveBar, Total Wine, Binnys, and select retailers for an SRP of $24.99. This new release provides bourbon aficionados with an excellent value for an exceptional product.
Conclusion: Embrace the Jim Beam Black Relaunch
The Jim Beam Black relaunch embodies a perfect blend of tradition and modernity. With its updated formula, eye-catching bottle design, and the trusted craftsmanship of Jim Beam master distillers, this bourbon promises to delight both long-time fans and new enthusiasts alike. So, if you love rich, velvety bourbon with caramel, vanilla, and oak notes, the Jim Beam Black relaunch is definitely one to try.
