Eric LeGrand Bourbon Brand Expansion: A Story of Resilience and Generosity
Eric LeGrand, a former Rutgers University defensive tackle, is making headlines once again. This time, it’s not for his athletic prowess, but for his entrepreneurial spirit and charitable efforts through the Eric LeGrand bourbon brand expansion. What makes this venture even more special is that proceeds from the sales are being donated to find a cure for paralysis.
A Tragic Day Turned Inspirational
On a fateful day in October 2010, LeGrand was paralyzed during a football game at MetLife Stadium. Despite the devastating injury, LeGrand’s unwavering resolve has turned his life around. Today, he’s a successful businessman, yet he never forgets his commitment to helping others. His Eric LeGrand Bourbon brand expansion is an inspiring extension of that commitment.
Creating the Eric LeGrand Bourbon Brand
The Eric LeGrand bourbon brand was launched in 2023, co-founded with spirits businessman Brian Axelrod. The bourbon, known as Eric LeGrand Kentucky Straight Bourbon Whiskey, celebrates its first anniversary this past March. LeGrand’s story of turning adversity into triumph is reflected in every bottle of his brand.
Partnership with Christopher & Dana Reeve Foundation
LeGrand’s journey to support paralysis research began long before his bourbon brand. In 2013, he partnered with the Christopher & Dana Reeve Foundation’s Team LeGrand, an extension that raises awareness and seeks donations for spinal cord injury research. This partnership continues with his Eric LeGrand bourbon brand expansion, where $5.20 from every case sold is donated to the foundation, a tribute to his Rutgers jersey number 52.
Making History with Rutgers University Athletics
LeGrand and Axelrod made history by signing a multi-year partnership with Rutgers University Athletics, becoming the first spirits brand to partner with the Big Ten school. This milestone is more than a business achievement; it’s a heartfelt return to a place that shaped LeGrand’s life. As he expands his brand, he carries Rutgers’ spirit with him.
| State | Launch Date |
|---|---|
| New Jersey | March 2023 |
| Kentucky | March 2023 |
| New York | Late 2023 |
| Massachusetts | Late 2023 |
A Future Filled with Hope
LeGrand doesn’t just stop at the Eric LeGrand bourbon brand expansion. He has plans to bring his bourbon to more states and continues to work toward his goal of finding a cure for paralysis. His motivation stems from his belief in the advances in technology and the support he receives from friends, family, and his community.
LeGrand’s journey is a testament to the power of resilience and the importance of giving back. With every bottle sold and every dollar donated, Eric LeGrand is not only expanding his bourbon brand but also bringing hope to many. His story continues to inspire, showing that even in the face of adversity, one can achieve greatness and make a significant impact.
