Skip to content
Home » Blog » Bourbon Collaboration: JJ Grey Unveils With Distillery

Bourbon Collaboration: JJ Grey Unveils With Distillery

Bourbon Collaboration: JJ Grey Unveils With Distillery

The Soulful Harmony of Bourbon Collaboration: JJ Grey and St. Augustine Distillery

The collaboration between the soulful Southern rock singer JJ Grey and St. Augustine Distillery has created a buzz that resonates well beyond the music and Bourbon communities. This partnership has unveiled a new bourbon brand, Rolling Rooster Bourbon, a name that sings with the essence of the South and carries a melody of quality and tradition in every bottle.

The Birth of Rolling Rooster Bourbon

In an announcement that excited fans and bourbon lovers alike, JJ Grey revealed that he had teamed up with the Florida-based St. Augustine Distillery to introduce a blend that harmonizes the soul of Southern rock with the craft of bourbon making. Slated to debut at the end of May, Rolling Rooster Bourbon can already be pre-ordered, stirring anticipation among enthusiasts.

The brand is inspired by JJ Grey and Mofro’s latest album “Oulstee” and the musician’s profound love for the South. Grey’s connection to his home runs deep, a sentiment echoed in the essence of Rolling Rooster Bourbon. “No matter how far I travel, it always brings me back home,” Grey shared, highlighting the bond between his music and this special bourbon.

Joining forces, JJ Grey’s soulful inspiration and St. Augustine Distillery’s expertise have culminated in a bourbon that features a blend of 3-to-5-year-old bourbon. This particular expression boasts a mashbill of 60% corn, 22% malted barley, and 18% wheat and is bottled at 102 proof, offering a symphony of flavors that include roasted marshmallows, toasted cocoa, oak, and silver queen corn.

St. Augustine Distillery: A Legacy of Craftsmanship

Founded within a restored FPL Ice Plant dating back to 1917, St. Augustine Distillery is a testament to sustainable spirit production. Producing not only bourbon but also rums, gins, and vodka, the distillery takes pride in its commitment to quality and tradition.

Upon collaborating with JJ Grey, St. Augustine’s VP of Production, Richard deMontmollin, expressed his excitement, “JJ brought the soul, we brought the juice, and it’s all in perfect harmony.” This partnership is not just about creating a bourbon but about blending stories, heritage, and passion into a bottle.

Conclusion

The launch of JJ Grey’s Rolling Rooster Bourbon is not just a celebration of a new bourbon brand but a fusion of music, culture, and craftsmanship. This Bourbon collaboration stands as a testament to the magic that happens when creativity meets tradition. As enthusiasts await the release of Rolling Rooster Bourbon, one thing is clear: the collaboration between JJ Grey and St. Augustine Distillery promises to deliver a taste that’s as soulful and vibrant as the music that inspired it.

To experience the intertwining of melody and flavor, keep an eye out for Rolling Rooster Bourbon. It’s not just a bourbon, it’s a journey back to the heart of the South, guided by the soulful tunes of JJ Grey bourbon and the meticulous craft of the St. Augustine Distillery.

Share this post on social!
Dylan Smith

Dylan Smith

Dylan Smith is a renowned bourbon connoisseur and author, whose passion for the amber spirit has taken him on a journey through America's distilleries, discovering the rich history and complex flavors that define bourbon. With more than a decade of first-hand experience and research, Dylan's expertise is unmatched, offering insights into the art of bourbon tasting, production, and collecting. His writings not only enlighten enthusiasts but also guide newcomers through the intricacies of this celebrated American whisky, making him a revered voice in the bourbon community.